Sports Illustrated Blog #84 – What is “No Label?”

Welcome to my Sports Illustrated/SPORT/TIME magazine blog – Your collector’s guide to the latest hobby updates and insight into what’s trending now.

For example, unless your car has no steering wheel, no tires, or no engine, you wouldn’t typically describe your item for sale by listing the things it doesn’t have.  So why are so many magazine sellers on EBay calling out what is NOT on their covers? 

When you look at the cover picture, you can clearly see it does not have a mailing label.  So why waste time and advertising space to say “no label”.   We all know the answer to this question.

It’s purely a deceptive advertising tool used to gain a higher selling price.  It is meant to trick the buyer into thinking it’s a newsstand issue, which typically will sell for 10 times the subscription issue price.  I can clearly see it has no label.  But I can’t clearly see that the label has been removed. 

“No Label” means it’s a subscription issue that has had the address label removed.

I am appealing to all magazine sellers that sell one or both, newsstand and/or subscription issues – please call out what you are actually selling. 

It’s either subscription, label removed or newsstand.

We buyers will be very appreciative of your truth in advertising and trust you more as we do business going forward. 

I hope you are enjoying the reads on the history of SI/SPORT/TIME magazines as well as an insight into relevant magazine collecting.

Great collecting to you and best fortunes with SI/SPORT/TIME!

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