Sports Illustrated Blog #90 – Congratulations! 

Welcome to my Sports Illustrated/TIME magazine blog – Your collector’s guide to the latest hobby updates and insight into what’s trending now.

Congratulations to the new owner of the Sports Illustrated Wayne Gretzky, FC, 1981, CGC 9.4, – $30,000 – a new record!  And also congratulations to our hobby.  This was a meaningful auction because it moved the needle a little closer to spotlighting the true value of these pieces of art.

Over the years, I’ve been writing about the investment value of Newsstand SI’s and how we were on the “front” edge of the hobby.  I still believe that’s true but with bid records falling monthly now, we’re certainly moving into a better understanding of the cosmetics, hobby interest and scarcity SI’s (graded or ungraded) have to offer.  SI is truly a magnificent publication.

So what is next?  Heritage now has a Brady SI 2002 First Cover, CGC 9.8, None Higher, “Amazing” up for auction as well as The SI First Issue CGC 9.8, None Higher.  Results of these auctions will give us even more insight into where we are on the hobby maturity scale – will investors continue to scoop up these unbelievable bargains at fire sale prices?

Readers should remember that I am a total believer magazine prices today are still significantly undervalued (as witnessed by the Gretzky sale). When we look back one year from now, these high grade, super star covers will have increased in price many times over, if you will be able to buy them at all. 

There is another movement in the hobby that is not so quietly making its presence known – high grade, vintage, raw SI’s.  Raw SI’s which routinely sold for $25 – $50 just six months ago, may now cost you $500 or $1000 or even $2000 today.  In my opinion, that evolution is caused by more buyers competing over the same hobby inventory with the intention of grading their own.  As a result, the graded magazine inventory is growing to the point where it has unleashed a pent up participation interest as it makes finding covers of interest increasingly possible to find.  That attracts new collectors, passive hobbyists, and new investors – all part of the massive growth of the hobby.

Growth is good.  Growth leads to higher buy and sell prices.

I’m buying at today’s prices because I believe tomorrow’s sell prices will justify that decision.

Things are really moving. I love it.

I hope you are enjoying the reads on the history of SI, SPORT, and TIME magazines as well as an insight into relevant magazine collecting.

Great collecting to you and best fortunes with Sports Illustrated/SPORT magazines.

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